The website is highly interactive, and from the first page you can find links to games, video, shop, gallery, news, blog and live. There a buttons that allow you to change the colour of the screen, and when you hover over the pictures they move. The picture above is similar to the picture she used on her first album cover and this creates a motif for Eliza Doolittle.
There are two games available to play which both feature her songs which is a convergent way of marketing as there are numerous things you can do from her multi modal website. At the top of the website there is a live news feed. This shows posts from her personal twitter, whilst also showing announcements, such as 'Eliza confimed to play at Children Things Event'. By having her twitter posted on her website, fans can find even more ways to connect with her.
On the blog section of her website she updates her fans with videos of covers, and videos of other stars she admire, which helps develop her as a musical intellect. She also posts pictures of what she is doing, for example visiting art galleries abroad, or sunbathing in L.A. This helps build a relationship and the audience feel like they know eliza on a more personal level.
The shop section of her website allows her to sell merchandise, giving her more platforms to make profit from. On her merchandise she continues to use her many recognised motifs, for example, dice and the font. The bright colours represent her lively personality and this is a similar image we would like to give off when we create our own website.
Well, its great post. I was just round about every blog posts online don't have much originality as I found on yours.. Just keep updating much useful information.
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