Wednesday 8 February 2012

The history of Music Video

1894- First example of 'Illustrated song': Still images are projected onto a screen at the same time as 'Lost Little Child.


1926- Arrival of 'Talkies': Many musical short films produced featuring many bands, vocalists and dancers.

1930- Ancestor of the music video: Many artists featured in dramatised performances of hit songs. 
        - Musical Film: a genre where many songs were interwoven into the film
        - 'Screen Songs' introduced: Series of cartoon films which encouraged audiences to sing along by              "following the bouncing ball."

 
       
1956- Rise of television: The rise of television helped the rise of popular music as the format exposed new stars.

1964- The Beatles: They set the stage for the modern music video with 'A Hard Days Night'

1965- The Beatles use promotional films: The Beatles use 10 films to promote their songs, this kicks of video promotion. 


1981- MTV launched: 24hour broadcast means music videos begin to play a central role in music marketing by the mid 1980s

1983- Michael Jackson releases 'Thriller': HIs most successful and influential video.
1985- VH1 launched: featured softer music that appealed to an older demographic and thus widening the audience of music video.

1988- The growth of Hip Hop: Hip Hop grows significantly and rapidly as MTV launch Yo! MTV raps.
1992- The rise of Directors: Directors begin to get featured in credits, directors such as Gondry and Romanek launch their careers. 

1995- The Jackson's 'Scream': costed 7 million to make and is the most expensive video in history.


2005- Launch of Youtube: allows people to watch videos online, allowing new artists to rise. 
        - Launch of Itunes: allows people to download music videos; one million downloads after 20 days.

2010- New heights: number of videos watched online reaches 183 million viewers!!
        - Lady GaGa: her music video's reach a total of 1 billion views. 


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