Case Study of Adria Petty

Adria Petty lives in Los Angeles and New York. She is a director of music videos, as well as commercials, films, and stills. She has directed over 30 music videos, including,  Beyonce's Sweet Dreams, and Countdown, Regina Skeptor's Laughing with, and Dance Anthem, as well as videos by Corrine Bailey Rae and Duffy. Petty, a classic film enthusiast, explains how she likes to use "craft of old cinema and the opportunity in the new digital world."


When talking about co-directing Countdown, Petty describes how there was no better way to depict Knowles's transitional moment than by paying homage to those that shaped her. So "Countdown" became a prissy pop culture menagerie: in just over four minutes, Beyoncé is Audrey Hepburn and Alex Owens, Diana Ross and Danyale Luna.